Cross Media Marketing

Minimal or no agency efforts are required to initiate a pilot or new campaign. Return on investment is much higher in comparison to other media types. Over 75% recall rates have been recorded. Improved commission & profit margins when compared to traditional advertising.

SMS is great from a cost perspective and it delivers results

Brands are increasingly thinking of mobile not in terms of a oneoff campaign, but as a valuable tool for remarketing to and building an ongoing relationship with their customers.. In fact, many are calling mobile the ultimate customer relationship marketing tool. The proof is in the pudding. In 2008, brands such as Coca-Cola, Pizza Hut, Harrahs Casino Chain, IKEA and even Barack Obama launched customer loyalty, rewards and CRM campaigns via the mobile channel. Mobile coupons have become a common incentive for consumers to participate in these types of initiatives. In October 2008, Alltel announced that since the launch and promotion of its My Circle service, it has seen a 285 percent growth in customer communications. Acxiom Corp. released a case study highlighting the role of its customer intelligence services in Alltel Wireless My Circle direct marketing campaigns. The carrier claims that the market responded enthusiastically, with My Circles popularity contributing to consistent year-over-year revenue growth. Alltel has seen a 285 percent growth in customer communications since we partnered with Acxiom, said Tara Llewellyn, director of direct marketing for Alltel Wireless, Little Rock, AR. "Their services have enabled a dialogue, giving us opportunities to highlight the benefits to customers of products like My Circle. We leverage low-cost communications where we can, and we have had lots of success with texting," she said. SMS is great from a cost perspective and it delivers results."

Source: Mobile Marketer, the Mobile Outlook 2009