Hotels and Restaurants
Winners in the Restaurant / Hotel
Make everyone a winner - Customers just send a sms to YOUR KEYWORD & get your gift within seconds.
GOALS
Create a new mass market sweepstake mechanism for where consumers can participate and win directly in the restaurant / Hotel. Bind winning a prize to the purchase of the product & activate POS to increase response.
MECHANICS
Print unique codes on cups for consumers to send in with 1 sms message – right in the restaurant. The revolutionary idea: Every code wins - for the first time even physical prizes. Presents ranged from mobile content such as personal calls from Santa, sending postcards to friends, personal photos with Santa to attractive physical prizes like prepaid airtime, and mobile phones. This innovative prize pyramid combining physical prizes with millions of digital presents is shown in the restaurant (on products, traymats, menu boards, etc.). SMS & WIN grants customers a always getting something for simply sending a sms message to a short code
RESULTS
On Average a 25% response rate - 130% better than TV advertising.
