MMS marketing worked for Samsung
Samsung profits MMS marketing worked for digital giant Samsung
The first MMS marketing campaign by Samsung Mobile proved to be a success with a response rate of over 15 percent and a conversion rate of 2. The campaign, developed by Enpocket, gave Samsung Fun Club members the possibility to view a preview of the mobile game "Skipping Stone" and then then the chance to instantly download a free demo using a WAP link embedded in the message. Once respondents had trialled the free demo they could then go on to buy the full game from a dedicated WAP site."Conversion rates are more immediate and more dramatic when brands market to customers on the same device where mobile content is downloaded and consumed".
Mike Baker, President and CEO, Enpocket